Digital poster - Nintendo case study
Wii console launched with innovative digital poster that creates a real time marketing platform for game launches.
Company
Nintendo, Kyoto, Japan, is the worldwide leader in the creation of interactive entertainment. It markets and manufactures hardware and software for its popular home video game systems. Wii, the groundbreaking games console, was launched in Europe in December 2006 and sold 50,000 consoles on day one.
Needs
The company needed new ways to promote their range of games and consoles within the specialist gaming sector, to create awareness of the latest products and stimulate advance orders. There was a need to gain greater control of in-store PoP material, reduce the reliance on retailers and improve compliance.
Innovative Digital Poster Solution
this approach to realtime marketing proves that we are at the cutting edge of In-store POP. Nintendo
Following an investigation by Trade Marketing consultants Henley & Henley (Bristol), an innovative wireless digital poster was developed. It comprised an in-store Retail Communication Display (RCD) controlled and updated from Nintendo's head office using secure online software & services from Comtech M2M.
- Hardware - RCD supporting a tactical LED message, count down timer to the new product launch and LCD digital poster that sequences "visual tasters" of forth coming products
- Software - Secure web-application that updates remote RCD's at the click of a button via the Internet and GPRS network.
- Services - Support, maintenance & hosting services for full turn-key solution.
Wireless Digital Poster Benefits
- The ability to change marketing campaigns at the click of a button
- React quickly to competitive campaigns or unforeseen events
- Stimulate advance orders on new game consoles and titles.
- Targeted real time marketing
- Re-enforce brand messages at the point of purchase to increase awareness and influence buying decisions.
- Improved PoP compliance with no retailer dependancy.
- Reduced cost of creating, distributing and positioning PoP.
- Increased sales
Digital Signage - Solutions
- Lottery Jackpot Communicator
- Newspaper Advertising
- Outdoor Advertising
- Brands
- Retailers
- Point of Purchase (POP)
Brand Solutions
Case Studies
Press Releases
Literature
Further Information
Nintendo digital poster solution is built on our proven wireless machine-to-machine (M2M) communication platform.
Call us on +44 (0)1204 664333 or email sales@comtechm2m.com to learn how an in store digital poster system can help real time marketing.
