Digital display - Lancashire Telegraph case study
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The company
Lancashire Telegraph is a regional newspaper owned by Newsquest, part of the US firm Gannett, the largest US Newspaper publisher. It has a circulation of 32, 685 and a readership of 89, 553. Newsquest has 18 daily titles and amost 300 weekly newspapers, with a circulation more than 10 million and weekly readership exceeding 13m.
Needs
The company was experiencing a steady decline in annual circulation and advertising. As one of the pioneering regional newspapers that first put daily and updated news online in 1995, they quickly recognised that in-store advertising would create an additional revenue stream, when introduced to extra.
Digital Display Solution
The units provide a fantastic opportunity for a new advertising revenue platform as well as an up to date method of visually marketing our brand to consumers at the point of purchase.
Following a successful trial involving local advertisers, newsagents and convenience store retailers , Lancashire Telegraph deployed Comtech’s extra... digital display system.
Fully integrated wireless in-store displays presents news headlines on a scrolling LED ticker and display advertisements and news on an LCD screen. Multiple adverts are displayed weekly and news updated daily, directly from head office, to maximise on queue dwell times.
Digital Display Benefits
Lancashire Telegraph have complemented their print and online business with an additional revenue stream. Based on the success of the trial, a contract has now been signed giving Newsquest the opportunity to increase its network of extra... digital display units across the group.
Digital Signage - Solutions
- Lottery Jackpot Communicator
- Newspaper Advertising
- Outdoor Advertising
- Brands
- Retailers
- Point of Purchase (POP)
Newspaper Solutions
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Further Information
Call us on +44 (0)1204 664333 or email sales@comtechm2m.com to learn more about the in store digital display system as deployed by Lancashire Telegraph.
