Camelot wireless display case study
Iin-store wireless display provides the latest jackpot levels creating sales uplift and improved retailer compliance
The company
Camelot is the Operator of the UK National Lottery, one of the most cost-efficient lotteries in the world, with around 5% of total revenue taken in operating costs. At 40% of total sales (28% to Good Causes and 12 per cent in lottery duty to the Government), the company returns a higher proportion of lottery revenue back to society than any other lottery operator in the world. 50 per cent of sales revenue is paid out to players in prizes. National Lottery retailers receive 5 per cent commission on all ticket purchases.
Problems and needs
Camelot send Point of Sale (PoS) packs to retailers to promote the Lotto and EuroMillions games in-store, which offer 3 large jackpot wins each week, where there is a dependancy on the retailer to unpack and display the PoS correctly. Since the jackpots roll, it is not possible to create and ship PoS packs in time, which leads to poor jackpot communication and reduced sales. Comtech were successful at winning the contract to develop a wireless display system following a strict tender process.
Wireless Display Solution
Following a successful 90 store trial, 2500 wireless display jackpot communicators were rolled out managed from a central location from a secure web-application.
- Hardware - JPC supporting an LED wireless display for Lotto and EuroMillions games updated via the mobile GSM network.
- Software - Secure web-application automated with Camelots IT systems to update Jackpot levels after each draw.
- Services - Support, maintenance & hosting services for full turn-key solution.
Wireless Display Benefits
- 3% sales uplift for the main Lotto draw to the benefit of good causes, retailers, prize winners, Camelot and the goverment.
- Accurate jackpot communication
- Increased player awareness, especially for the new EuroMillions game
- Created a sense of excitement in-store.
- Less time on POP administration.
- Reduced retailer involvement.
Digital Signage - Solutions
- Lottery Jackpot Communicator
- Newspaper Advertising
- Outdoor Advertising
- Brands
- Retailers
- Point of Purchase (POP)
Brand Solutions
Case Studies
Press Releases
Literature
Related Links
Further Information
Call us on +44 (0)1204 664333 or email sales@comtechm2m.com to discuss wireless display solutions.
... exceeded our expectations, with good feedback across the board, from retailers and players, and our sales force alike - Camelot
