Digital signage technology
Add wireless communication to digital signage technology to make installation, deployment and mangement simple.
Digital Signage Technology Background
Many industries benefit by delivering messages to their customers including retail, leisure, hotels, finance and transport. It conveys data e.g. road traffic congestion, parking directions and passenger information for bus, rail and taxis to ease the decision-making process. Furthermore, digital signage technology e.g. video, TFT, LCD, LED and VFD provides ideal mediums for advertising and promotional activities for generating new revenue opportunities.
Business Challenge
Delivering strategic information enables better decisions.
Lack of accurate and up-to-date information often compounds problems and increases frustration. Examples include traffic congestion and road incidents where early warnings help to direct traffic away from problem areas. In many cases, "content" needs to be delivered in response to real-time events such as parking availability, bus arrival times and excessive vehicle speeds. Delivering strategic messages to digital signage enables passengers, customers, staff and the public at large to make better decisions. Advertising and promotional opportunities exist for retailers and brand owners. These are especially powerful where there is a captive audience e.g. public transport and retail queues, taxis and public conveniences. Key issues lie with fast updates to remote and mobile locations, especially where they are not easily accessible or in dangerous locations such as track & roadside.
Solutions
Video, graphic and text signs support proprietary protocols at TCP/IP, serial or Ethernet level. Communication can be added to digital signage technology using a modem which offers simple remote access or perhaps a router for a Ethernet networked device. An Internet enabled modem provides access to FTP download sites and a content delivery system offers a complete solution. Intelligent Internet enabled modems enable legacy equipment to be monitored, which can be scaled to a remote monitoring system solution, where information can be delivered in response to real-time events. Comtech offer scalable digital sign solutions from simple modems and routers through to complete wireless digital signage solutions
Benefits
- Encourages people to visit retail environments and increase sales revenue as a result of targeted advertising and promotions.
- Monitor response to promotions and advertising through a monitoring solution e.g. beverage sales
- Deliver real-time information as a result of externally monitored events to minimise problems
- Improve journey times and reduced congestion for drivers, passengers, transport companies and local authorities.
- Fast delivery of information to digital displays in remote, mobile and hazardous areas and remove dependencies on 3rd parties for reliable and accurate information update
- Deliver information as part of a service for on-going revenue streams such as brand advertising
Digital Signage Technology
Products
Solutions
Business
Contact us
Call us on +44 (0)1204 664333 or email sales@comtechm2m.com to see how wireless digital signage technology can enhance your business.
