Real Time Marketing Solution launched at Retail Business Show 2007
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Conversion of costly merchandiser dependent Plasma screens to remotely updatable ones.
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Real time Marketing and Advertising through Remote Managed Digital Signage.
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Optimise Marketing in real time with Centralised Monitoring of the Point of Purchase.
December 15th, 2006
Comtech M2M, a leading Machine-to-Machine (M2M) Solution Provider, will showcase its new real time marketing solutions at the joint Retail Business Show and Screen Expo on 31st January and 1st February 2007 at Earls Court 2, London, UK. Comtech will be demonstrating real time remote managed marketing on stand F73, which provide control and monitoring “from afar” to optimise marketing campaigns, ensure compliance and improve consumer awareness.
Real time marketing solution to be exhibited include: -
- In-store wireless digital posters and electronic displays to influence consumer purchase decisions;
- Wirelessly networked Point of Purchase (POP) displays to aid monitoring of associated retail products and brands, and
- Central web-based management software and services to manage delivery of marketing information to consumers and monitoring of consumer response in the form of interactions with brands at the Point of Purchase.
Comtech’s real time marketing wireless solutions have been designed for rapid deployment, which reduces dependencies on the Retailers IT network infrastructure. The company brings real time communication innovation to Retailers, Brand Owners, POP display manufacturers, Marketing Agencies and Retail Consultants.
Find out more about real time marketing by visiting us on stand F73, or by attending the speaker session at the Screen Expo presented by Steve Whitehead, Technical Director, who will discuss the benefits of “Influencing and monitoring consumer behavior at the point of purchase”
The Retail Business Show/Screen Expo is an ideal opportunity for us to showcase our real time marketing solutions that deliver benefits to both Retailers and Brand Owners,” says Barry Lowe, CEO of Comtech M2M.
“We recognise that marketing compliance is key to increasing sales and have specifically created a toolset that provides real time control and monitoring from a central location to aid consistency across all remote retail locations.
A recent Samsung Screen Survey highlighted almost 100,000 screens in use by British retailers. Establishing a wired network to update the content on the screens can be expensive but non the less necessary to avoid costly merchandising fees. At the Screen Expo we will be launching a Wireless module and management software package which enables retailers to convert their existing “dumb” plasma screens to a fully managed network which can be centrally controlled through a secure internet site.
Related Links
Products
Solutions
- Wireless Digital Signage
- Newspaper Advertising
- Outdoor Advertising
- In-store marketing
- Lottery Jackpot Communicator
- Remote Asset Monitoring
- Beer Dispense Monitoring
Press Release
About Comtech M2M
Comtech M2M is a communications company for remote assets and equipment. The firm delivers robust and reliable solutions that "bridge the gap" to companies' IT systems and business processes.
Comtechs M2M solutions are suited to many diverse markets with complete real time marketing propositions available for Retail Brand Management.
In this market, Comtech focus on influence and monitoring the consumer at the point of purchase.
