Retail marketing promotion benefits
Retail marketing promotion and advertising benefit from wireless signage and realtime PoP monitoring to optimise campaigns and maximise revenues.
Promotional material is created is advance of a marketing promotion.
Problems arise with response to competitive promotions when committed to print & fulfilment.
Solved by digital signage solutions that give realtime updates with monitoring for optimising promotions.
Wireless displays for real-time marketing promotions
Reduce clip board exercises with a real-time solution
Keep control of marketing campaigns by delivering promotional material directly to the retail consumers at the point of purchase.
- Wireless displays - remotely updated without using in-store networks.
- Online software - managed from anywhere using a PC browser.
- Snap-on Monitoring devices - that give feedback from POP displays.
Benefits
- Update promotional and advertising information quickly.
- Reduce compliance issues and dependencies on 3rd parties, by knowing that signage units are switched on, in place and displaying the right content.
- Influence consumer purchases with effective displays that grab attention.
- Eliminate printing, fulfilment and distribution costs
- Rapid feedback on campaign success by monitoring POP displays and merchandise interaction.
- Optimise the marketing promotions with automated feedback to determine the return on investment (ROI).
- Monitored the environment to detect local footfall, temperature or other factors which may influence sales.
- Greater flexibility without printing deadlines that enable fast response to a competitve marketing promotion.
Digital Signage - Benefits
- Consumer Awareness
- Brand Awareness
- Retailers
- Newspaper Advertising
- Outdoor Media
- Point of Purchase (POP)
- Marketing Promotion
Literature
Further Information
Call us on +44 (0)1204 664333 or email sales@comtechm2m.com to discuss how your marketing promotion can be more effective with wireless realtime information.
