Consumer awareness
Retail consumer awareness of a brand rises with remote digital signage & monitoring at the point of purchase
Attention capture, recall rate and actual sales all improve when dynamic rather than static messages are displayed.
A consumer awareness report by POPAI showed an 88% improvement if motion is used in advertising displays.
Purchase decisions are made within the first 3 to 5 seconds, therefore attracting consumers is key.
Success factors for maximum impact are related to footfall and dwell time.
Know the rules ... moving images for still people ... still images for moving people!
Complementary media
There is no one size fits all! Key elements to consider are: -
- LED messages - ideal for grabbing attention to static content
- Electronic Posters - simple, affordable and highly scalable advertising
- Video - ideal for applications with long dwell times
- Standalone or integrated media types - LED, Posters, Video
- Standalone or integrated player - the display of your choice
- Styles - floor standing, counter top, wall or ceiling mount
- Wireless - easy to deploy ... no on-site networking required
- Snap-on monitoring - gain real time feedback from the consumer location
- Centrally managed - no on-site management needed
Maximise consumer awareness with a solution matched to application specific needs. Comtech provide wireless signage solutions and products backed up by services with guaranteed SLA's.
Digital Signage - Benefits
- Consumer Awareness
- Brand Awareness
- Retailers
- Newspaper Advertising
- Outdoor Media
- Point of Purchase (POP)
- Marketing Promotion
Literature
Further Information
As a technology company, we can do far more than tradition TV style displays. Stand out from the crowd with a truly innovative solution!
Call us on +44 (0)1204 664333 or email sales@comtechm2m.com to discuss how our wireless digital signage system improves consumer awareness at the point of purchase.
